Writing a good article takes time. But what happens to it once it’s published? One of the things we’re exploring with Caset* is giving that content a second life: turning it into audio, so its author can share it that way too or add it to their website. Lately at @floc.eth we’ve also been talking a lot about sound and voice, and what they can bring to a brand that already has valuable things to say. A brand decides how it looks, but also how it sounds: the tone, the pace, what stands out and what gets left out. When a text becomes audio, you can hear those decisions, and they deserve the same attention as the design or the words. Before thinking about the next article, it might be worth looking at how you’re sharing the last one. At what you sound like. At FLOC* we work on that part too: what a brand wants to say and how to get it to the people it wants to reach. If you already publish articles, have you thought about letting people listen to them too? We can explore what your brand sounds like, together. More about Caset*?
